Australian Prawn Price Trend 2018

MARKET NEWS

Australian prawn prices are continuing their upward trend since the start of Love Australian Prawns in 2013 (1,2).

With prices increasing by around 20% in the first 3 years of Love Australian Prawns (1) demand has increased in the higher income, no children households. 41.5% of prawns were consumed by high income households in 2013 compared to nearly 47% in 2018. High income households are taking over demand from lower income households (2).

The prawn importation ban in 2017 had a negative effect on consumption around Christmas 2017 compared to Christmas 2016. Some of the drop in Christmas 2017 sales was likely related to the 5% of 1000 Australians surveyed in June 2017 for FRDC who said they would ‘wait and see’ before buying prawns again because they were worried about public health impacts. The 2018-19 Love Australian Prawns campaign aims to restore confidence in Australian prawns.

1 Prawn price and volume analysis 2008-2016, ACPF for LAP
2 Retail purchase data 2013-2018, Neilsens for FRDC
2018-07-14T13:35:31+00:00 July 14th, 2018|Love Australian Prawns Campaign, Market|