Spring is a season of green shoots and green prawns as LAP kicks up activity for BBQ season.
On-trend Pad Thai and other regionally inspired stir fries are being promoted through Woolworths stores and online, while Independent seafood retailers are busy pre-ordering LAP’s new 32 page Summer recipe books.
A 20 recipe photo shoot was completed in August, and LAP promotion continues after Christmas with full page ads in Coles Magazine and Woolworths Fresh Magazine during January to lift post-Christmas, pre-Australia Day trading.
Fathers’ Day and Footy Finals campaigns were activated on social media in September with LAP videos watched all the way to the end 49,978 times.
We’re back in the studio on November 11th shooting another 20 recipe how-to videos making it easy for people to make their summer entertaining special.