Provenance technology promises higher consumer confidence in Aussie prawn origins
Senator the Hon ‘Jonno’ Duniam, Federal Assistant Minister for Forestry and Fisheries, enthusiastically launched the ACPF/APFA/FRDC project to profile Australian prawns by their environmental fingerprint at the Boatbuilders Yard on 9th October. This event followed the ‘trace metals’ project taking home the 2019 WA seafood industry award for best RD&E project.
At the industry-led launch Assistant Minister Duniam said that the technology will:
“…enable us to protect our brand, protect our product, and make sure that we leverage (the Love Australian Prawn brand) to the best of our ability. . . We want to support you to make sure you have the right tools for you to protect your markets”.
Approximately 70 people joined the ACPF and AFPA to celebrate the launch of this technology – a world first for prawns.
The ACPF Board agreed at its August meeting that routine but random sampling of Australian prawns in retail outlets needs to occur with the aim of promoting good practices and building consumer confidence. An in-market sampling trial which commenced in September is soon to be completed in all states, with samples being analysed.
The ACPF has also agreed that stakeholders such as supermarkets, industry members, retailers, and Government agencies should be able to access the database of prawn profiles to address suspected prawn substitution cases under commercial in-confidence terms.
Our appreciation is extended to all fishers who supplied prawns for analysis, Dr Janet Howieson, Curtin University, who co-ordinated the project and collection of samples, and Source Certain International who continue to assist with utilisation of the technology. ACPF members will be consulted on Stage 2 of the project going forward.